CONSULTING

Branding & Positioning

Create a unique identity through logo, color scheme, and messaging
Identify the unique value proposition of company and create a plan to communicate this to target audience.
Build strong brand to generate positive word-of-mouth marketing and increase customer loyalty and repeat business
Use brand strategy to increase perceived value of products and services, leading to higher prices and increased profitability.

New To E-commerce:

Reach a wider customer base and scale operations
Improve customer convenience and increase customer satisfaction and loyalty.
Take advantage of pandemic accelerated growth of online shopping
Set up and optimize e-commerce options, develop an e-commerce marketing strategy, and manage online brand reputation.

Existing E-commerce:

Mine e-commerce data to better understand customer behavior and evaluate product performance
Evaluate platform provider and spend to optimize e-comm spend
Evaluate fulfillment logistics, optimize fulfillment

Examine company processes and systems for producing goods and services
Streamline efforts, improve productivity, reduce costs, and identify areas for improvement
Boost efficiency, enhance quality, increase agility, and identify new opportunities
Respond more quickly to changing market conditions and customer needs
Ensuring delivery of high-quality products and services to consumers
Discover, model, analyze, measure, improve, optimize, and automate business processes

Analyze online reputation of the brand, products or services, and the company
Create systems to improve the customer experience and grow online reputation
Manage social media and other online platform messaging minimizing at-risk customers
Monitor online conversations and respond to comments and reviews consistently
Drive revenue and growth by deepening customer loyalty

Assess current sales and marketing efforts, identify areas for improvement, and recommend changes as needed
Optimize existing marketing (digital, print and social media) and sales strategies to drive profitable growth
Develop new sales and marketing strategies based on industry best practices while targeting business goals.
Evaluate new lead sources for best conversion rate and ROI
Implement changes and provide training and support to sales and marketing teams ensuring needed skills to execute

Determine corporate structure, draft operating agreement, file necessary legal and regulatory paperwork.
Evaluate company name and ensure preferred online domain is available, be sure name is in line with branding long term goals.
Evaluate need for Trademarks or Patents, viability of obtaining them, and begin process for doing so.
Negotiate or review lease terms, ensure suitability for long-term growth and exit plans.
Prepare for business exit, determine valuation, negotiate sale or other exit.

Services for Franchisors and Franchisees
Payment Processing Evaluation & Analysis
Commercial Space Optimization and Lease Review
Promotional Products & Apparel including E-Commerce Site to Support It
Special Event Planning: Corporate Trips, Golf Tournaments, Happy Hour Gatherings
Assembly of Focus Groups and Advisory Boards